Logo Design & Brand Identity
Thol
A minimal identity designed around comfort, softness, and everyday wear.
For Thól, the brief was clear from the very beginning — create a logo that feels simple, premium, and effortless. Inspired by the brand’s focus on fashionable yet comfortable footwear for women, we designed an identity that feels clean, approachable, and easy to wear across every touchpoint.
The rounded forms within the logo were intentionally crafted to create a softer visual language, reflecting comfort and ease while helping the identity stand apart from more rigid, conventional footwear branding. The simplicity of the design also allows it to translate seamlessly across packaging, digital applications, and embroidered footwear details.
The project moved smoothly through every stage, with a strong alignment between the client’s vision and our creative direction from the start. The result is a refined, minimal identity that feels modern and versatile.
Scope of Work
- Logo Design
- Brand Identity Direction
Project Highlights
Ready to Brew
Something Beautiful?
Let’s create a brand that feels true to who you are — and resonates with the people it’s meant for.